Great recreation programs can still have gaps.
A recreation program can have talented team members, happy participants, and strong enrollment and still leave opportunities on the table.
Sometimes the challenge isn't the quality of the program itself. It's everything surrounding it
Maybe...
Families aren't always sure what comes after the beginner program.
Participants love their first experience, but fewer continue into the next level.
The jump from recreational to developmental or competitive programming feels too big.
Parents don't fully understand progression, commitment, costs, or opportunities until they're already facing a decision.
Your programs have grown and evolved, but the pathways between them haven't always evolved with them.
You know there may be opportunities to improve enrollment, retention, or long-term participation, but it's difficult to see the full picture from inside the day-to-day operation.
A recreation program can have talented instructors, happy participants, and strong enrollment and still have room to become more intentional, connected, and effective.
The Recreation Growth Audit
Recreation Program Strategy & Experience Design
The best recreation programs balance play with strategy, creating experiences that help participants thrive, families feel confident, and organizations grow.
Where we focus:
Program Development
Building and refining programs that create clear, intentional experiences from a participant’s first day through continued development.Participant Pathways
Creating smoother connections between programs, experiences, levels, and opportunities so participants and families understand what they can explore or do next.Parent Education & Communication
Helping families understand progression, expectations, commitment, costs, and opportunities so they can make confident decisions.Retention & Long-Term Engagement
Identifying points where participants disengage or drop out and designing stronger reasons to stay, progress, and return.Competitive Development Without Overwhelm
Creating pathways that encourage achievement and commitment while preserving confidence, autonomy, enjoyment, and sustainable participation.Learning & Promotional Materials
Designing guides, pathway maps, program materials, enrollment messaging, and reusable resources that make programs easier to understand and easier to sell.The Participant & Family Experience
Looking beyond the program itself at registration, onboarding, communication, milestones, transitions, recognition, and the other moments that shape how participants and families experience your organization.
What You’ll Receive
The Recreation Growth Audit turns a new perspective into a clear strategy for strengthening your program.
Comprehensive Program Review
A strategic review of your current recreational programming, structure, offerings, progression, communication, and opportunities for growth.Participant Development Journey
An evaluation of the experience from first-time participation through recreational, developmental, and competitive pathways, identifying opportunities to create clearer transitions, stronger engagement, and sustainable progression.Programming & Marketing Recommendations
Strategic recommendations for program offerings, positioning, enrollment messaging, retention, and opportunities to better communicate the value of your programs.Participant & Parent Education Strategy
Recommendations for the information, resources, and touchpoints that help participants and families understand expectations, progression, opportunities, and what comes next.30-60-90 Day Action Plan
A prioritized roadmap translating the audit into practical next steps your organization can evaluate and implement at its own pace.Strategy Session
A dedicated session to walk through the findings, explore recommendations, answer questions, and discuss what makes the most sense for your organization.Progress Session
A follow-up session approximately 60–90 days later to review what you’ve implemented, what you’ve learned, and where additional opportunities or adjustments may exist.
Need help bringing the recommendations to life?
Your audit will include clear recommendations and direction you can share with your in-house team or graphic designer.
If you’d prefer additional support, custom collateral design and development is also available, with pricing based on project scope.
Week 1
Discovery & Intake
We kick off with a discovery questionnaire and collect the materials needed to understand your programs, participant pathways, family experience, goals, and current challenges.
You provide: questionnaire, relevant program materials + access to customer-facing registration and participant portals for review.
Week 2
Program & Journey Audit
I take a deep dive into your programs and the participant and family journey, reviewing the experience from discovery and registration through participation, progression, and continued engagement.
I review: program structure, participant pathways, registration experience, family communications, educational materials, policies, marketing touchpoints, and other relevant parts of the experience.
Week 3
Findings & Collaboration
You receive a comprehensive review of what I’ve uncovered, including strengths to protect, areas of friction, growth opportunities, and recommendations tailored to your programs and participant experience.
We meet to review the findings together, discuss your feedback, and determine which opportunities make the most sense for your business.
You receive: comprehensive audit findings + collaborative strategy session.
Week 4
Your Growth Plan
Using your feedback from our strategy session, I turn the findings and recommendations into a focused 30-60-90 day action plan built around your priorities, resources, and goals.
You receive: your finalized 30-60-90 day action plan + a 90-day follow-up session to review progress, address challenges, and determine next steps.
Hi, I’m Miranda Allison.
I’m an experience designer with a background in psychology, marketing, and recreational programming.
For more than a decade, I’ve worked with young athletes and families as a coach and program leader. I’m a U.S. Figure Skating Gold Medalist in Moves in the Field, and as a Skating Program Director, I led the post-COVID growth of an established Learn to Skate and figure skating program to approximately $1 million in annual revenue.
My experience spans group and private instruction, camps, events, and developmental and competitive programming. I’ve experienced recreation from both sides: as an athlete progressing through a structured pathway and as a leader responsible for creating strong programs, supporting families, developing participants, and driving sustainable growth.
My experience also extends into hospitality and resort marketing, where I’ve worked to shape service experiences, guest journeys, and memorable moments.
Together, these experiences give me a unique way of looking at recreation. I think about not only what makes a strong program, but how families understand its value, what keeps participants engaged, what encourages them to return or take the next step, and where small points of friction may be getting in the way.
That’s what I bring to the Recreation Growth Audit: an understanding of the participant, the parent, and the business behind the program.